A pleasant way to describe this blog would be to say it is a quirky collection of worldwide ongoings which aims to entertain, inform and inspire.
The honest way of describing it is saying it is nothing more than the digital compilation of a young man's interests, opinions, and articles or videos he deems worthy of sharing.
So just as my last post showed, even the Kool-Aid Man has undergone a makeover. The new advertisements show the 59 year old pitcher lifting weights and changing his "clothes". He has lost weight and is able to say a few more words than just his catch phrase "Oh Yeah!!!".
The development of past brand mascots is a trend that has been around since mascots were created. Thankfully for creative individuals like myself this means there will always be work as far as developing and evolving the personality and character of some of these beloved characters.
Here is a look at the new and improved Kool-Aid Man in this fresh campaign created by Saatchi & Saatchi Agency in New York City.
There is also a 30 second spot which is a better representation of the transition of the character. That video can be seen by clicking the link below.
Dove is once again playing on the heartstrings of everyone who owns a mirror. This is an incredibly inventive execution of delivering a common message.
Self image is something that can be very hard to deal with. We are our own worst critics and Dove has highlighted this fact in a beautifully done campaign. A police sketch artist has each individual describe themselves to him and while he produces a sketch based on the details given. He then does a sketch of that same person using the descriptions given to him by a third party. The difference of course is a much friendly positive image than the one produced by the personal description.
The music combined with the emotion given by those in the video makes for a really strong emotional connection. You wouldn't even remember it was for Dove products until they flash a logo in your face.
The Ogilvy Agency hits an emotional homerun with this campaign, plain and simple. Not to say that there won't be those who feel this just further solidifies the standard of caring this much about how we look but as an advertising campaign this attains more success than short comings.
These are a couple examples of the creative executions I've come up with for various assignments/campaigns during my time in the Advertising Program at Sheridan College.
These train wraps were done for GO Transit.
The "GO Green" campaign was designed to communicate the earth friendly alternative to driving a motor vehicle in high volume traffic every day.
The idea behind these wraps is that now when someone sees a GO Train they don't just see at as a train they actually see a cleaner more beautiful planet.
The contrast of the nature images against a busy urban background really drives the message of a "greener way to travel".
I will locate the rest of the out of home executions and share them but for now...
The following images were created in Photoshop by Donald M. Love
You'll notice it says "osoloco" in the corner of the images, that is the name i put on all of my creative work. Call it a brand if you will, it is essentially my digital signature.
With the first two images I used images of places that could relate those living in the southern Ontario region. I wasn't going to use a picture of a vast dessert because people wouldn't relate. I felt i kind of pushed that boundary on this one. Don't get me wrong I know hamilton has the most waterfalls in a single city in the world, but they don't look like this!
Thanks for taking a look at what is I do when I sit at a computer for hours at a time.
Its harder than the finished product makes it seem.
I spend countless hours in a week dancing by myself. I do this because something about certain music just forces my body to move. It can't be explained really. I'm the furthest thing from a choreographer but I do recognize what good dance looks like.
Being someone who enjoys the arts overall, I find that this video and this group of dancers, The Jabawockeez, encompass visual, physical and musical art forms in such a way that even to those who don't particularly appreciate the arts they see that this something special and all-in-all impressive.
I highly suggest watching this more than once to take in all the intricacies of the dance. Isolation hand movements, head movements, see what people in the back row are doing as well as those out front. All the smallest details contributed by each individual are what make the look and feel of this number so incredible.
Enjoy!
*I'm the one wearing the white mask...on the left...*
In 2012 The Jabawockeez were awarded with the Living Legends of Hip Hop award for their work and became the first dance crew to ever achieve this honour. The core group is made up of 8 individuals who collaborate on all the choreography, musical composition and any other aspect of their performances. Just another example of how minds working together can create and achieve much greater things than the mind of one individual alone.
Collaboration is the key to progress and progress leads to success.
