Some Advertising Work

These are a couple examples of the creative executions I've come up with for various assignments/campaigns during my time in the Advertising Program at Sheridan College.

These train wraps were done for GO Transit.

The "GO Green" campaign was designed to communicate the earth friendly alternative to driving a motor vehicle in high volume traffic every day.

The idea behind these wraps is that now when someone sees a GO Train they don't just see at as a train they actually see a cleaner more beautiful planet.

The contrast of the nature images against a busy urban background really drives the message of a "greener way to travel".

I will locate the rest of the out of home executions and share them but for now...


The following images were created in Photoshop by Donald M. Love

All the image used for the wrap were chosen specifically because they played with the depth of the image. I wanted people to get caught looking at the train and feel like they are actually in that space.



You'll notice it says "osoloco" in the corner of the images, that is the name i put on all of my creative work. Call it a brand if you will, it is essentially my digital signature.

With the first two images I used images of places that could relate those living in the southern Ontario region. I wasn't going to use a picture of a vast dessert because people wouldn't relate. I felt i kind of pushed that boundary on this one.  Don't get me wrong I know hamilton has the most waterfalls in a single city in the world, but they don't look like this!


Thanks for taking a look at what is I do when I sit at a computer for hours at a time.

Its harder than the finished product makes it seem.