Kool-Aid Man Gets A Makeover

So just as my last post showed, even the Kool-Aid Man has undergone a makeover. The new advertisements show the 59 year old pitcher lifting weights and changing his "clothes". He has lost weight and is able to say a few more words than just his catch phrase "Oh Yeah!!!".

 The development of past brand mascots is a trend that has been around since mascots were created. Thankfully for creative individuals like myself this means there will always be work as far as developing and evolving the personality and character of some of these beloved characters.


Here is a look at the new and improved Kool-Aid Man in this fresh campaign created by Saatchi & Saatchi Agency in New York City.

There is also a 30 second spot which is a better representation of the transition of the character. That video can be seen by clicking the link below.

http://www.youtube.com/watch?v=eV7BaurdQQ0&feature=endscreen&NR=1