Self image is something that can be very hard to deal with. We are our own worst critics and Dove has highlighted this fact in a beautifully done campaign. A police sketch artist has each individual describe themselves to him and while he produces a sketch based on the details given. He then does a sketch of that same person using the descriptions given to him by a third party. The difference of course is a much friendly positive image than the one produced by the personal description.
The music combined with the emotion given by those in the video makes for a really strong emotional connection. You wouldn't even remember it was for Dove products until they flash a logo in your face.
The Ogilvy Agency hits an emotional homerun with this campaign, plain and simple. Not to say that there won't be those who feel this just further solidifies the standard of caring this much about how we look but as an advertising campaign this attains more success than short comings.
Watch the video below:
Love yourself, you deserve it.
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